The problem of using Facebook as a strategic marketing tool for Future Essay

The problem of using Facebook as a strategic marketing tool for Future stag - Essay ExampleThe company completely has two main centers for customer relations and these are solely responsible for responding to customer issues posted ob Facebook. It post be noted that these centers are overwhelmed by the large numbers of customer queries posted on its kind site. In order to solve this problem, the communication social organization in the company should be decentralised so that each branch has the probability to monitor its own site in terms of responding to the needs of the customers in a timely manner. It is as well encouraged that teamwork in the company should be given priority since it helps the members to develop a positive sense of belonging towards the organization. It is also important to treat customers as kings so that they can have a positive feeling towards the company. I feel honored to be given this opportunity to take part in this particular report. I would like t o thank all people who contributed their ideas and views towards this report which is so enlightening. Should you need any assistance, do not hesitate to contact me. Once again, I wish to say thank you all for your cooperation. TABLE OF CONTENTS Executive summary.3 I. Introduction .............................................................................................................................4 II. Future shop at and Facebook .....................................................................................................4 1. Facebook a successful marketing tool...............................................................................5 III. Facebook and Future patronizes issue .. 6 1. Poor response system. ...6 2. Lack of response from Future Shop ..8 3. Problem affecting Future Shop.. ...8 Conclusion .............................................................................................................8 Recommendations ..9 Glossary....................... ..............................................................................................................11 References..................................................................................................................12 List of illustrations Figure 1Customer response to market offering by Future Shop 6 Figure 2 A post to Future Shop7 Figure 3 Response from competitor BestBuy..7 Table 1 Facebook subscriber growth between 2011 to 2012...5 decision maker SUMMARY This report analyses the impact of Facebook as a strategic marketing tool by Future shop in its operations. Millions of people have Facebook accounts and this social site is very effective in linking people from different walks of life. Facebook as an effective marketing tool When it first used Facebook, Future Shop had only 95.000 subscribers in 2005 and there were only a few posts on its